Professional Marketing Communications, and Sometimes Life Problem Solver
Twenty years of building some of the most compelling brands on the planet have made me an expert on solving communications problems – big and small. My secret? Start with research insights, construct the strategy, and follow through with measurable, consistent execution.
There. Problems. Solved.
Need proof? I’ve got that.
Executives have trusted me to be innovative and analytical and have rewarded my creative problem solving abilities with trips, cars, islands and EVEN MORE WORK.
I’ve built brands for General Mills (Cheerios, Hamburger Helper), Clorox (Pine-Sol), Maple Leaf Foods, Diageo (Johnny Walker, Crown Royal), Ontario Lottery and Gaming (OLG), Pepsi, Frito-Lay (Miss Vickie’s), ScotiaBank (Scene), SCJ (Scrubbing Bubbles, Ziploc), Canadian Accredited Independent Schools (CAIS) and HR Consulting, Morneau Shepell.
I’ve discovered that there is no “one size fits all” marketing solution, so I count on the fact that I have done it all for both B2B and B2C including: brand plan development and measurement, brand management and communications, traditional and digital media, public relations and engagement, crisis communications, corporate social responsibility, sponsorships, thought leadership and case studies, events, lead generation, and internal employee communications – just to name a few.
Oh, and I can write. Really good.
Clever copy, speeches, articles, presentations, press releases, internal communications, social media, marketing plans, case studies and the occasional saucy limerick.
If school matters to you…Schulich awarded me an MBA in problem solving along the way.
And my love of the classroom continues by lecturing at George Brown College on business strategy.
As for solving your life problems…I am always ready to listen.