Sharad Verma is a social media content expert that has worked with medium to large organizations across a diverse set of industries. Sharad’s passion for problem solving and helping his clients create value through marketing has extended through his entire career. At PricewaterhouseCoopers Consulting, Sharad helped large organizations develop and implement marketing and CRM strategies. As the President of Digital Cement, he focused on creating customer engagement through digital and direct marketing programs. Finally, at Bright Blue Wave, Sharad has focused his marketing acumen towards helping businesses take advantage of social media to connect with prospects and customers. He has worked with organizations such as Labatt (AB InBev), Kraft Foods, Dell, General Mills, and Fedex, among others. Sharad has an MBA from Pepperdine University’s Graziadio School of Business & Management, and lives in Port Credit, Ontario with his wife and two children.